{"id":4156,"date":"2026-02-16T09:41:25","date_gmt":"2026-02-16T08:41:25","guid":{"rendered":"https:\/\/multizone.fr\/?p=4156"},"modified":"2026-02-16T09:46:11","modified_gmt":"2026-02-16T08:46:11","slug":"audiovisuel-levier-strategique-experience-client","status":"publish","type":"post","link":"https:\/\/multizone.fr\/en\/audiovisuel-levier-strategique-experience-client\/","title":{"rendered":"Antonia Davin (Multizone) invit\u00e9e par Sublica : quand l\u2019audiovisuel devient un levier strat\u00e9gique pour l\u2019exp\u00e9rience client"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">Aujourd\u2019hui, la notion d\u2019\u201caudiovisuel exp\u00e9rience client\u201d s\u2019impose comme un enjeu strat\u00e9gique pour les h\u00f4tels, restaurants, campus et entreprises.<\/p>\n<blockquote>\n<p>C\u2019est autour de ce sujet que <span class=\"s1\"><b>Antonia Davin Ruiz<\/b><\/span>, dirigeante de Multizone, a r\u00e9cemment \u00e9t\u00e9 invit\u00e9e par <span class=\"s1\"><b>Eric Cayla<\/b><\/span>, pr\u00e9sident du cabinet de recrutement Sublica, dans le cadre du podcast <i>Good Morning Travail<\/i> et d\u2019un article d\u00e9di\u00e9.<\/p>\n<\/blockquote>\n<p class=\"p1\">Une prise de parole qui met en lumi\u00e8re la vision port\u00e9e par Multizone depuis plus de 25 ans : <span class=\"s1\"><b>faire de l\u2019audiovisuel un v\u00e9ritable investissement strat\u00e9gique.<\/b><\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.11;\" data-fontsize=\"26\" data-lineheight=\"28.86px\"><b>L\u2019audiovisuel : d\u2019un poste technique \u00e0 un enjeu strat\u00e9gique<\/b><\/h2>\n<p class=\"p1\">Dans l\u2019article publi\u00e9 par Sublica, un constat s\u2019impose : dans de nombreux projets, l\u2019image et le son sont encore per\u00e7us comme des postes techniques secondaires. Pourtant, leur impact sur la perception globale d\u2019un lieu est majeur.<\/p>\n<p class=\"p1\">Dans un h\u00f4tel, un restaurant ou un campus, une installation audiovisuelle mal pens\u00e9e peut provoquer :<\/p>\n<ul>\n<li>\n<p class=\"p1\">des \u00e9v\u00e9nements perturb\u00e9s<\/p>\n<\/li>\n<li>\n<p class=\"p1\">une exp\u00e9rience client d\u00e9grad\u00e9e<\/p>\n<\/li>\n<li>\n<p class=\"p1\">des tensions internes<\/p>\n<\/li>\n<li>\n<p class=\"p1\">une image de marque fragilis\u00e9e<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">\u00c0 l\u2019inverse, une solution bien con\u00e7ue devient un <span class=\"s1\"><b>v\u00e9ritable avantage concurrentiel<\/b><\/span>.<\/p>\n<p class=\"p1\">Le message port\u00e9 par Antonia Davin est clair :<\/p>\n<blockquote>\n<p><b>l\u2019audiovisuel ne doit pas \u00eatre achet\u00e9, il doit \u00eatre pens\u00e9 comme un investissement.<\/b><\/p>\n<\/blockquote>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.11;\" data-fontsize=\"26\" data-lineheight=\"28.86px\"><b>Une entreprise familiale construite sur l\u2019exigence et la compl\u00e9mentarit\u00e9<\/b><\/h2>\n<p class=\"p1\">Cr\u00e9\u00e9e il y a 25 ans, Multizone s\u2019appuie sur une organisation familiale qui fait sa force.<\/p>\n<ul>\n<li>\n<p class=\"p1\">Antonia Davin pilote le d\u00e9veloppement commercial, la strat\u00e9gie et la relation client<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Son mari dirige la partie technique, la veille technologique et la supervision des installations<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Cette compl\u00e9mentarit\u00e9 garantit un point essentiel pour les clients :<\/p>\n<p class=\"p4\"><b>la coh\u00e9rence entre ce qui est promis et ce qui est r\u00e9ellement livr\u00e9.<\/b><\/p>\n<p class=\"p1\">Un facteur cl\u00e9 de fid\u00e9lisation et de r\u00e9putation dans un secteur o\u00f9 la fiabilit\u00e9 est primordiale.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.11;\" data-fontsize=\"26\" data-lineheight=\"28.86px\"><b>Particuliers et professionnels : deux univers, une m\u00eame exigence<\/b><\/h2>\n<p class=\"p1\">Multizone accompagne aujourd\u2019hui deux grands types de projets.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 24; line-height: 1.11;\" data-fontsize=\"24\" data-lineheight=\"26.64px\"><b>Les projets r\u00e9sidentiels haut de gamme<\/b><\/h3>\n<p class=\"p1\">Maisons, chalets, appartements ou bastides : les attentes \u00e9voluent vers des installations toujours plus discr\u00e8tes et int\u00e9gr\u00e9es :<\/p>\n<ul>\n<li>\n<p class=\"p1\">audio multiroom<\/p>\n<\/li>\n<li>\n<p class=\"p1\">salles de cin\u00e9ma priv\u00e9es<\/p>\n<\/li>\n<li>\n<p class=\"p1\">int\u00e9gration dans l\u2019architecture<\/p>\n<\/li>\n<li>\n<p class=\"p1\">anticipation des usages futurs<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Dans ces projets, la technologie doit se faire oublier pour laisser place \u00e0 l\u2019exp\u00e9rience.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 24; line-height: 1.11;\" data-fontsize=\"24\" data-lineheight=\"26.64px\"><b>Les projets professionnels \u00e0 forts enjeux<\/b><\/h3>\n<p class=\"p1\">H\u00f4tels, restaurants, resorts, campus, espaces de coworking ou salles de conf\u00e9rence : ici, l\u2019audiovisuel devient un outil strat\u00e9gique.<\/p>\n<p class=\"p1\">Il contribue directement \u00e0 :<\/p>\n<ul>\n<li>\n<p class=\"p1\">la qualit\u00e9 des \u00e9v\u00e9nements<\/p>\n<\/li>\n<li>\n<p class=\"p1\">la fluidit\u00e9 op\u00e9rationnelle<\/p>\n<\/li>\n<li>\n<p class=\"p1\">la satisfaction client<\/p>\n<\/li>\n<li>\n<p class=\"p1\">la r\u00e9putation de l\u2019\u00e9tablissement<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.11;\" data-fontsize=\"26\" data-lineheight=\"28.86px\"><b>Sortir de la logique prix pour entrer dans la logique solution<\/b><\/h2>\n<p class=\"p1\">Un point fort de l\u2019interview : la n\u00e9cessit\u00e9 de d\u00e9passer la simple comparaison tarifaire.<br \/>\n<span style=\"background-color: rgba(0, 0, 0, 0);\">Deux installations peuvent sembler proches sur le papier\u2026 mais int\u00e9grer des niveaux tr\u00e8s diff\u00e9rents de :<\/span><\/p>\n<ul>\n<li>\n<p class=\"p1\">fiabilit\u00e9<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u00e9volutivit\u00e9<\/p>\n<\/li>\n<li>\n<p class=\"p1\">maintenance<\/p>\n<\/li>\n<li>\n<p class=\"p1\">accompagnement<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">La vraie question pour un dirigeant n\u2019est donc pas :<\/p>\n<p class=\"p4\"><b>\u201cCombien cela co\u00fbte ?\u201d<\/b><\/p>\n<p class=\"p1\">Mais plut\u00f4t :<\/p>\n<p class=\"p4\"><b>\u201cQuel est le co\u00fbt si cela ne fonctionne pas parfaitement ?\u201d<\/b><\/p>\n<p class=\"p1\">Dans l\u2019h\u00f4tellerie ou l\u2019\u00e9v\u00e9nementiel, un incident technique peut impacter directement l\u2019image de marque.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.11;\" data-fontsize=\"26\" data-lineheight=\"28.86px\"><b>L\u2019anticipation : la cl\u00e9 d\u2019un projet r\u00e9ussi<\/b><\/h2>\n<p class=\"p1\">Le c\u0153ur du m\u00e9tier de Multizone se situe en amont des installations :<\/p>\n<ul>\n<li>\n<p class=\"p1\">comprendre les usages actuels et futurs<\/p>\n<\/li>\n<li>\n<p class=\"p1\">anticiper les \u00e9volutions technologiques<\/p>\n<\/li>\n<li>\n<p class=\"p1\">concevoir des syst\u00e8mes \u00e9volutifs<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u00e9viter les corrections co\u00fbteuses apr\u00e8s coup<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Cette logique rejoint un principe partag\u00e9 avec Sublica :<\/p>\n<p class=\"p4\"><b>la performance durable repose sur l\u2019anticipation.<\/b><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.11;\" data-fontsize=\"26\" data-lineheight=\"28.86px\"><b>Le showroom : rendre l\u2019exp\u00e9rience concr\u00e8te<\/b><\/h2>\n<p class=\"p1\">Dans un domaine aussi technique, la d\u00e9monstration est essentielle.<\/p>\n<p class=\"p1\">Multizone dispose d\u2019un showroom permettant aux clients de :<\/p>\n<ul>\n<li>\n<p class=\"p1\">tester les installations<\/p>\n<\/li>\n<li>\n<p class=\"p1\">comparer les rendus sonores<\/p>\n<\/li>\n<li>\n<p class=\"p1\">visualiser les int\u00e9grations possibles<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Une approche p\u00e9dagogique qui facilite la prise de d\u00e9cision et renforce la confiance.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.11;\" data-fontsize=\"26\" data-lineheight=\"28.86px\"><b>Certifications et veille technologique : un positionnement assum\u00e9<\/b><\/h2>\n<p class=\"p1\">Le secteur de l\u2019audiovisuel \u00e9volue rapidement : connectivit\u00e9, normes, formats, efficacit\u00e9 \u00e9nerg\u00e9tique\u2026<\/p>\n<p class=\"p1\">Pour rester \u00e0 la pointe, Multizone investit continuellement dans :<\/p>\n<ul>\n<li>\n<p class=\"p1\">la formation<\/p>\n<\/li>\n<li>\n<p class=\"p1\">la veille technologique<\/p>\n<\/li>\n<li>\n<p class=\"p1\">les certifications professionnelles<\/p>\n<\/li>\n<li>\n<p class=\"p1\">la s\u00e9lection rigoureuse de partenaires<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Un choix strat\u00e9gique pour garantir des installations fiables, p\u00e9rennes et \u00e9volutives.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.11;\" data-fontsize=\"26\" data-lineheight=\"28.86px\"><b>\u00c9couter l\u2019\u00e9pisode du podcast Good Morning Travail<\/b><\/h2>\n<p class=\"p1\">Antonia Davin partage cette vision dans le podcast <i>Good Morning Travail<\/i>, qui donne la parole aux acteurs qui r\u00e9inventent le travail et les organisations.<\/p>\n<p class=\"p1\"><b>\u00c9couter l\u2019\u00e9pisode<\/b> : <a href=\"https:\/\/lnkd.in\/ez5U9yBn\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/lnkd.in\/ez5U9yBn<\/a><\/p>\n<p class=\"p1\"><b>Lire l\u2019article Sublica<\/b> : <a href=\"https:\/\/lnkd.in\/d4nXcyrJ\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/lnkd.in\/d4nXcyrJ<\/a><\/p>\n<p class=\"p1\">\ud83d\udcde Un projet d\u2019int\u00e9gration audiovisuelle ?<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Multizone<\/b><\/span> \u2013 04 67 65 09 76<br \/>\n\ud83d\udce9 info@multizone.fr<br \/>\n\ud83c\udf10 www.multizone.fr<\/p>\n<\/div><iframe class=\"lazyload\" data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27352%27%20viewBox%3D%270%200%20100%20352%27%3E%3Crect%20width%3D%27100%27%20height%3D%27352%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" 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